Our society is becoming a more visual culture day-by-day. What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it. The change isn’t limited to textbooks and newspapers. Signs, maps, instructions, schematics, icons, symbols, and packaging sell products, warn of possible hazards, and give visual direction when words alone are not sufficient. Graphics are found on T-shirts, web sites, TV shows, appliances, and computers; in vehicles and books; and at museums, malls, restaurants, and grocery stores. More and more professions that rely heavily on communication and persuasion are embracing graphics as a tool of choice.

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Did you know?

93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.

People think using pictures

We have an innate affection for images of wide, open landscapes, which evoke an instant sense of well-being and contentment.

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We look and recognize before we even speak. That’s why unless our words, concepts and ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.

Communication visuals win every time

Words are processed by our short-term memory where we can only retain about 7 bits of information. By the way, that’s why we have 7-digit phone numbers! Images, on the other hand, go directly into long-term memory where they are permanently engraved. Go wonder why it’s much easier to show a circle than describe it.

Visuals are becoming crucial

More prosecutors see high-tech graphics not as a luxury, but as a necessity because graphic communication is more universal than ever before. Why? Because graphics do what text alone cannot do. They communicate complex information in a clear unforgettable way.

Fact: The evaluation of a good visual design is based on measuring comprehension by the audience, not on aesthetic or artistic preference. There are no universally agreed-upon principles of beauty and ugliness.

Graphics affects us both cognitively and emotionally

1) Cognitively: Graphics expedite and increase our level of communication. They increase comprehension, recollection, and retention. Visual clues help us decode text and attract attention to information or direct attention increasing the likelihood that the audience will remember.

2) Emotionally: Pictures enhance or affect emotions and attitudes. Graphics engage our imagination and heighten our creative thinking by stimulating other areas of our brain (which in turn leads to a more profound and accurate understanding of the presented material). It is no secret that emotions influence decision-making.

Printing T-shirts in Denver

Printing T-shirts in Denver at Graffitee Factory 

At Graffitee Factory we are committed to bringing the latest and greatest in print & marketing solutions. T-shirt screen printing, large format signs & banners in Denver, Colorado. Contact us today at 720-248-7428 or come visit at 12445 E. 39th Ave. #404
Denver, Colorado 80239

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