Make your company stand outMake Your Logo Stand Out

With so many products on the market, how do you make yours stand out on the crowded shelves in the supermarket or the mall, or while cars a whizzing by at 80mph on the freeway. Making your logo stand out and be recognizable in an instant is the difference between success and failure of your products. Here are a few steps to keep in mind when designing a logo

  1. K.I.S.S. Principle  – This stands for Keep It Simple, Stupid, and it couldn’t be more true. You want your logo to be simple and easy to recognize. The easier your logo is to recognize at a glance, the more memorable it will become. Take the Nike swoosh, for instance. It is easily the most recognizable symbol in the world and all it is, is one little simple black check-mark. Nike doesn’t even need to write “Nike” next to the swoosh, we all know what company we are dealing with, by just looking at their trademark logo.
  2. Make it memorable – making it simple is one thing, but you want it also to be memorable. Choosing an appropriate logo for your product will help you achieve that. Be careful of putting too many images and overdesigning your logo. Make it simple and bold. Like the McDonald’s “golden arches”.
  3. Timeless – forget about the latest trends or designs or slang that is being tossed around these days. You want your logo to be timeless. A great logo should be able to stand the test of time. When designing a logo, ask yourself “is this still going to make sense 20 years from now?” Longevity is key for your brand. Don’t follow the trends. Make your logo stand out.
  4. Versatility – your brand logo should work on many levels and be able to be placed anywhere without it affecting the integrity of your logo. If your logo is in color, will it still make sense if it is printed:
    1. In black and white
    2. On something that is very small
    3. On something as large as a billboard
    4. In reverse – light logo, dark background
  5. Appropriateness – know you product and more importantly, know who you are selling to and who is going to buy your product. If you are selling to kids, don’t use fancy calligraphy and adult toned language, and vice versa. If you have an adult product, you may want to stay away from multi-colors and comic sans.

logo designs

Professional logo design in Denver, Colorado

If you are just starting out and want to create an awesome logo do launch your new brand, then talk to one of Graffitee Factory’s professional and creative logo designers. We will help you steer clear of all the mistake first time logo designers make, and get you a product that is cross compatible with print & web applications and created with reproduction and industry standard practices in order. Contact us with details about your project today!

 

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