Colors say more than we think and can be great psychological tools for you next marketing campaign. What colors we use will say different things to different people, but there are some universal emotional factors associated with colors that our subconscious picks up on. Getting your first impression to positively impact a shopper’s subconscious could be the difference between your marketing strategies or branding being a failure or a success. You want to grab your consumer’s subconscious, making them desire your product, without really knowing why. Seems a little sneaky, right? Well, you have to be a little sneaky and creative if you want to stand out and be a success.


What colors mean to our subconscious

People are emotional buyers, so it is important that you play into that when creating a brand for your business. You want to make a good first impression, and you want to entice your consumer and lure them in with the right colors to make the right first impression. Think of your brand and then consider what colors to use in your marketing strategy. And remember to be honest, you don’t want to cheat your customer or lie to them, because once you have them emotionally interested in your product, your consumer will employ their logic in order to justify purchasing your product. And remember, just a splash of color is all you need, don’t overdo it. You don’t want to over stimulate or scare your customers with too much of a good thing.

  • light-hearted – use pastelsyellow or pale blue
  • serious -use blue or indigo
  • serious, powerful, corporate – use dark blue, dark red or black
  • passion, excitement – use red
  • compassionate and caring – use pinkgreenturquoise or magenta
  • happy and playful – use yellow or orange
  • sociable – use orange
  • peaceful, calm, relaxed – use bluegreen, or turquoise
  • creative, imaginative – use purpleyellow or magenta

colors have meaning

Graffitee Factory: printing and design services

If you are looking to get your brand out there on the market and build consumer awareness and expand your business, then our professional design team can help you with all your branding and marketing needs, from screen printing, logo and banner design, print and web design, stickers, decals and vehicle wraps. For all your marketing and branding needs, Graffitee Factory is the best in the business. Take your business to the next level with Graffitee Factory.

Categories: Blog

Comments are closed.

Twitter updates

No public Twitter messages.


  • Cheap reliable web hosting from